Internship Report on the Marketing Practice of Sandhani...

Internship Report On The MARKETING practice OF SANDHANI LIFE INSURANCE COMPANY – A CASE STUDY Submitted to: Mr. Ejaj Ahmed Asst. Professor Head of Department School of Business Prime Asia University 40, Kemal Ataturk Avenue Banani, Dhaka-1213 Submitted by: Md. Junaid Islam ID# 05436049 BBA, 4th Batch Date of Submission: August 10, 2010 Contents Letter of Transmittal i Acknowledgement ii Abstract iii CHAPTER ONE 1.2 Introduction 1.2.1 Objectives of the Study 1.2.2 Importance of the Study 1.2.3 Scope of the Study 1.2.4 Methodology 1.2.4.1 Secondary Sources 1.2.4.2 Primary Sources 1.2.5 Limitations CHAPTER TWO 2.1 Literature Review CHAPTER THREE: Sandhani Life Insurance Company: Their services and Marketing†¦show more content†¦In this regard I would like to thank from the core of my heart to the internship supervisor Mr. Ejaj Ahmed Assistant Professor Head, school of Business , Prime Asia University and Dr. Arun Kumar Roy, Associate Professor, School of Business, Prime Asia University, ,who helped me to in the completion of the report. We would like to express my gratitude to Mr. Asaduzzaman, Asst. General Manager and Arun Kumer Dus, Deputy Manager and, the policyholders and non policyholders of the Sandhani Life Insurance Company Ltd for providing me helpful information and to complete this project successfully. Abstract: This paper aims at identifying the marketing activities of Sandhani Life Insurance Company Ltd.; understanding their control and administration; evaluating their performance; To portray the customers’ reaction towards the marketing activities of Sandhani Life Insurance Company Ltd.; and To make policy prescriptions arising out of the study. Insurance, which is called unsought product in marketing, is defined as a co-operative device to spread the loss caused by a particular risk and life insurance is explained as the contract, whereby the insurer in consideration of a premium undertakes to pay a certain sum of money either on the death of the insured or on the expiry of a fixed period. On the other hand, marketing is managing profitable relationship with customers. The present paper has

A Common Misconception Of Diversity - 908 Words

A common misconception that people make about diversity in a business environment is associating it with employment equality. The mistake may cause people to assume that diversity does not apply to them since they are not responsible for hiring employees. This can make achieving the goal of a diverse collaboration challenging because diversity is voluntary, it applies to everyone, and its success exclusively depends on each individual. Diversity is more than just equality, and it must be looked at broadly because it is not limited to specific categories such as age, gender, and race. Instead, diversity encompasses an entire array of opinions, attributes, perspectives, talents, and experiences that are unique to each individual –creating diversity. Understanding the concept of diversity is important, it will encourage people to not only to apply it in the workplace, but in all areas of their life as well. Employment equality is an example of government regulation over industry, it is mandatory, and it is enforced through legislation. â€Å"Affirmative action refers to programs that intended to affirm the civil rights by taking positive action to protect them from discrimination† (National Archives and Records Administration). Before this time women and minorities were considered to be inferior to white males, and they faced discrimination in finding employment and with compensation. The United Stated government sought to â€Å"made it unlawful for an employer to fail or refuse to hireShow MoreRelatedMulticulturalism Is Becoming A Prevalent Issue Within Our Community855 Words   |  4 Pagesodd topic among our society and most people really don t know what it is. There are common misconceptions that those who are intolerant or ignorant to multiculturalism are automatically racist. 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Legal Professional Issues in Nursing for Healthcare- myassignmenthelp

Question: Discuss about theLegal Professional Issues in Nursing for Healthcare. Answer: Nursing Workload Nurse workload has been associated with the volume of the nurses' work. Attempts have been also made to quantify the work of nurses relatively to health human resource management. Studies indicate that there is a shortage of nurse globally and as a result, the healthcare provision is widely affected. Nurse workload typically arise when the ration of work or service demanded is more than the number of staff offering thus making the nurses to increasingly play versatile roles to meet the increasing demands (Alghamdi, 2016) The nurses workload also can be caused by inadequate supply of nurses, reduced staffing overtime and the reduction in the length of stay of the patient. Poor technology with healthcare facilities also forms key factor in nurse workload. It is an indication that nurses in the majority of the healthcare facilities perform lots of work beyond the established standards. Due to increasing number of population, the ration of nurses to that of patients is worrying. However, the hard economic conditions have made many health facilities to reduce the number of nurses being employed and increase the overtime (Carrara, et al., 2016). Increasing cost pressure made majorities of hospitals to reduce the length of stay of patients in hospitals. This means that it is only the sicker patients that are cared, therefore their work is much intensive and need lots of time. Significance of Nursing Workload to Nursing Profession The nursing workload is a big issue in nursing profession because it curtails set standards of nursing practice in Australia. It does not give chance to the nurses to perform their duty well and eventually falling into legal constraints (Pearson et al., 2006). The nurse workload has ruined reputation of many healthcare facilities due to its outcome. Many types of research have indicated that heavy workload among nurse leads to job dissatisfaction of more than 20% of the nurses in the country. The move would lead to low morale, turnover, poor performance, absenteeism and eventually risking the quality of patient care and effectiveness of the organization. High nurse workload is one of the key job stress creator in the majority of healthcare facilities. It can result in emotional exhaustion, anger and cynicism, and burnout (Hayes et al., 2015). Nurses who are experiencing these issues may not in full capacity to perform efficiently and effectively due to the fact that their cognitive and physical resources could have reduced thus affecting the safety of the patient. Nursing workload do not only affects individual nurses. It can also have effects on other nurses and other medics. It reduces the time which nurses have to assist other nurses. Due to inadequate time to help each other, it may result in inadequate training or supervision of new nurses under training. Furthermore, the nurse workload has brought in delays in patients admissions. Lots of work make them slow in taking details of the patients and may delay those who are in the waiting bay (Blay et al., 2017). Long queues make the hospital inefficient and some patients with serious conditions have in the past died under such circumstances. Studies have further indicated that nurses are facing threat of violence within their work station due to lots of workload. Majority of the questioned nurses indicated that they have turned violent more than once in a period of one month. It is a fact that nurses are psychologically disturbed hence they are at risk of turning violent. Generally, the nurse workload in NSW has slowed provision of healthcare. Due to lots of works on nurses, health care facilities faces lots of long queue of patients. 34% of the patients in NSW indicated that they were not satisfied with health care provisions within the state (Henderson, et al., 2016). Patients dissatis faction has affected nursing profession because the errors and deaths linked ton nurses failures have made profession to lose its meaning among people. The nursing profession has been put into spotlight for many years for issues brought by nurse workload. Different organizations have raised lots of concerns and nurses currently work under lots of pressure. The move would further frustrate the nurses and more injuries would be expected. The new nurses under training have not been getting enough time to learn what they are taught in classes rather they are overworked thus making them to get discouraged in the line of duty (Hendersonet al., 2016).The move would slowly kill nursing profession because they would be no more people willing to pursue nursing profession. Impacts on Patients Safety The nursing workload has got lots of impacts on patients safety. First and for most, when nurses are overworked, they are not in good position to offer good services to the patients. The outcomes of the patient are greatly affected by the workload of the nurse (Henderson, et al., 2016). If there is lots of work needed to be done by few nurses in the healthcare facility, there are high chances that patients would not get enough attention as required. Those who need to deliver would face lots of complications because the service providers are not there to assist them. Furthermore, the patients in wards would be at high risk of complications. Studies done have indicated that nursing workload contributed to 30 percent of patients falls in bed (Ross et al., 2018). This is as a result of poor inadequate care provided to those particular patients. Workload in nursing profession has further contributed to lots of medical errors. When a nurse works for over 8 hours, his or her mind would be c ompletely tired to perform easy tasks. At this instant, the nurse would not be in a position to remember well thus can confuse patients resulting in wrong medication. Additionally, overworked nurses can get asleep while attending critical emergencies thus compromising the safety of the patient. The heavy nursing workload is linked to suboptimal patient care which can result in reduced patient satisfaction. Studies from the agency for healthcare research and quality indicated that there is a significant linked between nurse workload and high rates of infection in the hospitals for instance, 2.6% of the infections in NSW hospitals were as a linked of nurse workload (Twigg and Duffield, 2009) Nursing workload implicates the time which the nurse can set to different tasks. When nurses are under workload, they may not have enough time to do tasks which can have a direct impact on the safety of the patient. However, the heavy workload can influence the care provider to perform several procedures. Additionally, heavy workload can reduce the time spent by nurses communicating to physicians thus work eventually affect the quality of nurse-physician collaboration. Furthermore, the heavy workload can result in poor communication between nurses and the patients thus resulting in reduced quality of health care provided. It is also evident that nurses have not been having enough time to meet the family members of the patients (Ross et al., 2018). The move has reduced the quality of the health care provided because it prevent them from knowing what the patient would need at home. In this regard, the patient would not receive care as expected. However, there is fear that majority of the nurses in NSW have been giving patients wrong drugs when under lots of work. Studies conducted indicates that 1 of 10 patients have reported to have been issued with wrong drugs by nurses in wards (Henderson, et al., 2016). The move has put lots of questions on how nurses have been contributing to death s and poor medications. It is an indication that patients are not guaranteed of their safety. Workload management Strategies Nurse workload is an unhealthy task which put the lives of nurses and patients at risk. There exist diverse strategies which can be used to minimize the impact caused by nurse workload in healthcare facilities. First and for most, the NSW healthcare facilities should consider hiring enough nurses (Davidson and Everett, 2015). This is one of the ways to ensure that patients are given full attention while in hospital. Enough staff is of great importance because nurse-patient communication would be enhanced thus facilitation healing process to be faster. Well-staffed health care facility would ensure a good relationship between nurses themselves and also other medical practitioners. The role of the nurses should be clearly specified. They should not be carrying trays and food to the patients. The management should consider staffing social workers to assist them in delivering such services to avoid workload. There would be smooth workflow which results in quality health care provisions w ithin the hospital. Not all hospitals in Australia have got fewer nurses compared to a number of patients. Patients transfer is one of the strategies which can be used to reduce the workload of the patient within the hospital facility. It is widely used in Australia and it ensures that a patient is transferred to the facility which would be in good position to be offered quality care (Mcmillan et al., 2016). The hospital facilities should reduce the length of stay within the hospital. The move would ensure that number of nurses within that particular facility would meet the services of the patients admitted. Additionally, health care facilities should ensure that they only admit patients who meet the ratio of nurses within the facility to avoid much workload. In regards to this idea, the use of e-health should be employed by the management of the hospital to facilitate the work of the nurses. It works lessen work and facilitates patient discharge in order to pave room for the new patients. According to Australia midwife board, the nurse should ensure nursing ethics prevail of which failure would lead to deregistration. In this regards, nurses should avoid working for extra hours which exceed the stipulated time. According to Australian Nursing Federation, an average nurse should work for 32.8hours per week. The hospital management should ensure that no nurse is allowed to work for more than such hours per week. The move would make sure that nurses are not overworked thus saving them from undergoing stress, burnout and psychological torture (Brunetto et al., 2016). On this note, it is very crucial for the nurse leadership to make sure that each and every nurse is scheduled for a leave in a year. The idea would assist them to get refresh and get relaxed and gain energy to perform the task. On the other hand, training them on the importance of working within specified time and overload is crucial because it would impact them with a better understanding of why they should be overload. Medical errors are the key killer of patients within hospitals in Australia. One of the contributors of this situation is fatigue and lack of concentration by the nurses. Nurse leadership should put in place measures to ensure that nurse who is handling patients undergoing certain surgical procedures are evaluated before the task, it is one of the ways to affirm that they are fit and they have put in place the correct measures for the operation. Reference list Alghamdi, M.G., 2016. Nursing workload: A concept analysis.Journal of nursing management,24(4), pp.449-457. Blay, N., Roche, M., Duffield, C. and Gallagher, R., 2017. Intra?hospital transfers and the Impact on Nursing Workload.Journal of clinical nursing. Brunetto, Y., Xerri, M., Trinchero, E., Farr-Wharton, R., Shacklock, K. and Borgonovi, E., 2016. Public-Private Sector Comparisons of Nurses' Work Harassment Using Set: Italy and Australia. Public Management Review,18(10), pp.1479-1503. Carrara, F.S.A., Zanei, S.S.V., Cremasco, M.F. and Whitaker, I.Y., 2016. Outcomes and nursing workload related to obese patients in the intensive care unit.Intensive and Critical Care Nursing,35, pp.45-51. Davidson, P. and Everett, B., 2015. Managing approaches to nursing care delivery.Transitions in nursing: preparing for professional practice. Chatswood, New South Wales, Australia: Elsevier Health Sciences, pp.125-142. Duffield, C., Diers, D., O'Brien-Pallas, L., Aisbett, C., Roche, M., King, M. and Aisbett, K., 2011. Nursing staffing, nursing workload, the work environment and patient outcomes.Applied nursing research,24(4), pp.244-255. Hayes, B., Douglas, C. and Bonner, A., 2015. Work environment, job satisfaction, stress and burnout among hemodialysis nurses. Journal of nursing management,23(5), pp.588-598. Henderson, J., Willis, E., Blackman, I., Toffoli, L. and Verrall, C., 2016. Causes of missed nursing care: qualitative responses to a survey of Australian nurses.Labour Industry: a journal of the social and economic relations of work,26(4), pp.281-297. Mcmillan, K., Butow, P., Turner, J., Yates, P., White, K., Lambert, S., Stephens, M. and Lawsin, C., 2016. Burnout and the provision of psychosocial care amongst Australian cancer nurses.European Journal of Oncology Nursing,22, pp.37-45. Pearson, A., Pallas, L.O.B., Thomson, D., Doucette, E., Tucker, D., Wiechula, R., Long, L., Porritt, K. and Jordan, Z., 2006. Systematic review of evidence on the impact of nursing workload and staffing on establishing healthy work environments.International Journal of Evidence?Based Healthcare,4(4), pp.337-384. Ross, C., Rogers, C. and King, C., 2018. Safety culture and an invisible nursing workload.Collegian. Twigg, D. and Duffield, C., 2009. A review of workload measures: a context for a new staffing methodology in Western Australia.International Journal of Nursing Studies,46(1), pp.132-140.