Internship Report on the Marketing Practice of Sandhani...

Internship Report On The MARKETING practice OF SANDHANI LIFE INSURANCE COMPANY – A CASE STUDY Submitted to: Mr. Ejaj Ahmed Asst. Professor Head of Department School of Business Prime Asia University 40, Kemal Ataturk Avenue Banani, Dhaka-1213 Submitted by: Md. Junaid Islam ID# 05436049 BBA, 4th Batch Date of Submission: August 10, 2010 Contents Letter of Transmittal i Acknowledgement ii Abstract iii CHAPTER ONE 1.2 Introduction 1.2.1 Objectives of the Study 1.2.2 Importance of the Study 1.2.3 Scope of the Study 1.2.4 Methodology 1.2.4.1 Secondary Sources 1.2.4.2 Primary Sources 1.2.5 Limitations CHAPTER TWO 2.1 Literature Review CHAPTER THREE: Sandhani Life Insurance Company: Their services and Marketing†¦show more content†¦In this regard I would like to thank from the core of my heart to the internship supervisor Mr. Ejaj Ahmed Assistant Professor Head, school of Business , Prime Asia University and Dr. Arun Kumar Roy, Associate Professor, School of Business, Prime Asia University, ,who helped me to in the completion of the report. We would like to express my gratitude to Mr. Asaduzzaman, Asst. General Manager and Arun Kumer Dus, Deputy Manager and, the policyholders and non policyholders of the Sandhani Life Insurance Company Ltd for providing me helpful information and to complete this project successfully. Abstract: This paper aims at identifying the marketing activities of Sandhani Life Insurance Company Ltd.; understanding their control and administration; evaluating their performance; To portray the customers’ reaction towards the marketing activities of Sandhani Life Insurance Company Ltd.; and To make policy prescriptions arising out of the study. Insurance, which is called unsought product in marketing, is defined as a co-operative device to spread the loss caused by a particular risk and life insurance is explained as the contract, whereby the insurer in consideration of a premium undertakes to pay a certain sum of money either on the death of the insured or on the expiry of a fixed period. On the other hand, marketing is managing profitable relationship with customers. The present paper has